When it comes to Google Analytics 4 (GA4), custom dimensions and metrics are like the spice in your favorite dish. Google Analytics 4 About integration Google Analytics 4. Use the controls to set the second date range. Click Add new condition to add users who meet conditions based on dimensions, metrics, and events. Ability to create your own custom metrics and dimensions. In Admin, under Data display, click Conversions. In short, a custom dimension is an attribute or characteristic (of an event, product, user, etc. Distance (Feet,. 3-4 years ago I hardly used them. Custom metric; Custom user parameter; Custom dimension . Understand users, sessions, and events. What are Custom Metrics in. In GA4,. User interface. Select the check box for the Google Analytics 4 property you want to. You can customize Google Analytics to view crucial metrics such as: Total traffic. Session duration. Blog Dive into all things business analytics, KPIs, and Databox. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. Navigate to Metrics > Custom Metrics to access the Metric Builder. You must have the Editor role on the property to create or edit custom dimensions & metrics. Custom metrics put you in control. g. Dans Administration, sous Affichage des données, cliquez sur Définitions personnalisées. Universal Analytics has 2 user metrics: Meanwhile, GA4 has both of those metrics plus a third one called Active users, which includes the number of users who had an engaged session, first website visit, or first open. Step 1: Click on “Explore” in the left sidebar. Prerequisites You must be an Administrator or Editor to create a calculated metric. Next, write down the areas of your business you’re looking to influence with these key tasks. READS. To activate the feature, go to edit mode and right-click on the report chart or canvas to access the Google Analytics Token Usage dialog. Following are the key benefits of GA4 (Google Analytics 4): GA4 measurement model is more flexible and superior to the one used by GA3 (aka Universal Analytics) GA4 roll-up reporting is much more accurate than the one provided by GA3. A Calculated metric differs from a ‘custom metric’ in how it is configured, collected and processed in Google Analytics 4. In fact, it has made the GA4 data pipeline more robust and powerful. Step-3: CliClick on the three dots menu next to the custom dimension you want to delete: Step-4: Click on the ‘ Archive ‘ option:Google Analytics 4 is a powerful tool to measure user activity on your client’s website and optimize user engagement. There are a number of dimensions that. Combine web and app analytics. The Complete Guide to Leverage. Apply to: Select the reporting views to which you want to apply the alert. Google Analytics uses data from events to create reports with information about your business. Analytics hasn't received the new event yet, so you need to preemptively mark the event as a conversion. Google Analytics free version: 20 custom metrics and 20 custom dimensions. In Admin, under Data display, click Custom definitions. Step 4: An overlay will appear like below. The first step is to log into your Google Analytics account. In this example: There is a 2:1 ratio of male to female users. Open Reports. Analytics hasn't received the new event yet, so you need to preemptively mark the event as a conversion. If you're migrating from Universal Analytics, read this. In the New value field, enter a currency type (e. Step 4: Now. Make the New Dimension in GA4. Click Archive. Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. ” Then, select “. You can not use the same index for two or more metrics. Fill in the information based on your GTM setup. See moreLearn about the Google Analytics 4 dimensions and metrics that appear in your reports, explorations, and in the audience and segment builders. You can't use hyphens in the name, but you can use underscores and spaces instead. Now, let’s get into our list of the top metrics you can track with Google Analytics. Navigate to your view. Click on New Custom Report to start creating your own reports. This. Click to edit individual options as needed. Dimensions are attributes of your data. With Google Analytics 4, you must create custom dimensions and metrics within the Google Analytics 4 interface to link event parameters to the corresponding custom dimensions or metrics. . Here are a few benefits of Google Analytics 4 (compared to Universal Analytics) in terms of collection/configuration limits: User sessions (web data stream) can collect an unlimited event number vs 500 per session in UA. This will allow you to analyze the behavioral difference between these 2 groups. Dimensions in Google Analytics 4 are attributes or metrics that are associated with your analytic data. Custom dimensions and custom metrics are a vital part of GA4 and will influence how you see data within GA4 itself. In the PROPERTY column, click Custom Definitions > Custom Metrics. Referral Traffic Sites. You can enrich your Google Analytics data with a lot of other data points. The scope is like the rules of the game. Data imported via Data Import (e. In the calendar, click the desired start date, then click the end date. For that, you’ll need to build a custom exploration report. View documentation. Whereas, GA4 360 refers to the premium/paid version of the GA4 property. Learn about different types of metrics in GA4. Then select the ‘Google Analytics | GA4 | Page Load Time’ tag. Measure. Step 1: Decide what data to import. A custom dimension is a user-created dimension in Google Analytics 4. Learn how. g. CRM data. Select a destination to get Google Analytics 4 connector data into. To provide some context, unique metrics were a way for us to de-duplicate multiple iterations of users, pageviews, and events - to get a more accurate number of the true amount that came or occurred on the site. NOTE: Google Analytics 4 relies heavily on data sampling, which results in different numbers from one report to the next. ”. In Configuration Tag, select your Google Analytics 4 Configuration tag. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Next, you can create a new dimension or metric and give it a name and scope. Google Analytics also does a good job of highlighting how each of your pages is performing in terms of load speeds. Additionally, GA4 automatically tracks additional events on both app and web, which benefits small businesses by providing key KPI reports such as Sessions and Total Users while saving. Select it from the list to open it. You can use any dimension in Analytics in a Custom Funnel rule. ; If you use the Google tag on your website, you also need to make sure that. You may notice differences in the time on page in Plausible and in Google's Universal Analytics. GA4 (Google Analytics 4) Custom Dimensions Tutorial; GA4 User Properties (User Scoped Custom Dimensions) – Tutorial; Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Migrate goals. Configured item. Archive custom dimensions and metrics. Step 2: Add Custom Dimensions in MonsterInsights. In case you haven’t set up your GA4 property yet, you can use the. Keep in mind however there is a limit of 40. Using the data view you select, we’ll run a query to get a list of. 30 conversion in GA4 (property) vs 20 goals in UA (view). . Switching to GA4 will be no easy feat. Types of custom dimensions and metrics. utm_source: Referrer, for example: google, newsletter4, billboard. Beyond dimensions, custom metrics are about counting or quantifying specific data points. Related: Google Analytics 4 Custom Dimensions 101 Guide. Click the event to modify. If you're a game developer, metrics like "level completions" or "high score. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. GA4 brings a whole new level of sophistication and insight to the table, revolutionizing how you understand your audience. The first step is to log into your Google Analytics account. You don't need to set up automatically collected and enhanced measurement. Use Explorations to explore your data in depth and answer complex questions about it. Next, we need to import dimensions and metrics into our exploration. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option: Step-5: Click on the ‘Archive’ button: Note. , USD ). Click “Blank” in your template gallery. Automate complex reporting tasks to save time. Click on “Custom dimensions” and then “Create custom dimensions”. You will have to (re)calculate them, which can require. Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities. Click to remove a metric from the table header. In Event Name, enter the name of the event (for example, view_item_list ). In short, custom metrics and dimensions in GA4 are a key element in any GA4 implementation. Open your new GA4 property, then click Admin. Step 1: Click on the ‘Configure’ link. Customer Lifetime Value. Step 1: Click on “View all insights” in the Reports snapshot section. We recommend using custom metrics for the following units of measurement: call_duration (time: seconds) engagement_time_msec (time: milliseconds) value; Follow the steps below to create a custom metric in Google Analytics. Because I could not find a noob-proof guide on how to calculate Google Analytics metrics in BigQuery, I decided to write one myself. Step 2: Now click on ‘Audiences’. Custom dimensions and metrics require additional configuration before they are available in reporting. ; If you use the Google tag on your website, you also need to make sure that. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. ” Then, select “ Property ” to create a new GA4 property. In Google Analytics 4 (GA4), you can include or exclude certain event data via a setting called ‘Data Filters’: As you can see from the screenshot above, the GA4 data filters are configured at the property level. Analytics for beginners; Migrate from UA to GA4; Manage accounts, properties, and users; Manage data; Understand reports; Google Ads and attribution; Audiences and remarketing; Integrations; Community; AnalyticsThis article is about using goals in Universal Analytics. Step-5: An overlay will appear. Follow the steps in Google’s article for Setting up Analytics for a website and/or app. Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization ( SEO ) and marketing purposes. Nominated for Digital Analytics Association Awards for Excellence. Enter start and end dates in the Date Range fields. The items array in ecommerce events lets you describe the products or services on your ecommerce website. In BigQuery, you can choose to export your data to external. Track all your clients’ key GA4 metrics in a live Google Analytics 4. The Metadata API Method can be used to list the API names of your Property's registered Custom Definitions. Use the top bar to search for “landing page” and select the option that. The default reports in Google Analytics help you monitor your key business metrics. See a demo video on GA4 and some of the new GA4 API FTW YouTube video. Each Google Analytics property can have up to 150 custom reports. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. Google Analytics 4 lets you set up custom metrics. The demo trial lets you explore GA4 using demo data, without affecting your. The Supermetrics for Universal Analytics connector gives you the flexibility to analyze your data. GA4 Properties are limited to 50 custom dimensions and 50 custom metrics (which is a huge increase from standard Google Analytics!). From here you can also add it to a dashboard by clicking the 3-dot menu in the upper-right corner of the page and selecting Add to dashboard . Get to know Google Analytics 4 features by analyzing and experimenting with real business data. But, that doesn’t mean that the platform has lost any capabilities. They should all be 1. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart displaying a. In Universal Analytics, we’re used to seeing the Pages report detailed out by the dimension of “Page Path” and metrics such as “Pageviews”, “Unique Pageviews”, “Bounce Rate”, and more. 3. Last Updated: October 4, 2023. Similar to GA4 custom dimensions, it’s the mapping of an event parameter that determines if it will be treated as a custom metric. 1. If you find yourself running low, you can delete existing dimensions and metrics to make room for new ones. Now, let’s walk through creating a blank exploration step-by-step: 1. Custom dimensions and metrics allow you to combine Analytics data with non-Analytics data, e. Measuring performance has always been possible with Google Analytics using custom metrics, but there are a few new features in Google Analytics 4 (GA4) that developers in particular should be excited about. However, when they're sent, they're understood by Analytics and automatically update dimensions, metrics, and reports in Analytics. Media. So we have some idea about the calculated metrics now, so let’s look into how to set it up. Click to edit individual options as needed. To see data from custom parameters, you need to configure custom dimensions and metrics and then add them to the report. Create an item-scoped custom dimension. 1. 0. Not all metrics and dimensions go together. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. You can also use a blank template to create a free form report, but we like the free form option because it populates the report with some data to start. Click Manage custom alerts. Click CUSTOMIZATION > Dashboards. You can attach custom data when sending pageviews and custom events in order to create custom metrics. To measure website engagement with Google Analytics, you need to set up an account and install a tracking code on your website. In the Settings section, click Show all to see all available options. In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC. In this article: Scenario. Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports. Google Analytics 4 in Google Analytics Data API (GA4) Hot Network Questions9. To hide a chart, simply click on the eye. This report was created by Peter Van Klinken as part of a contest organized by Avinash Kaushik––Peter’s report was called out as the best, and he won a signed copy of Avinash’s book Web Analytics 2. Custom dimensions and metrics will help you to meet these requirements. Choose this option to continue to the Set up a Google tag page (step 7). Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities. Watch this video to learn how to identify important custom dimensions to add and. A countdown timer appears with the message "Almost there - finish migrating to Google Analytics 4 (GA4)". In the row for the custom dimension or metric, click > Archive. Next: [GA4] User attributes overview report. Session default channel grouping. js) or Google Tag Manager. Advanced Google Analytics walks you through how data gets collected and processed into readable reports. Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across platforms. No coding required. After logging in, navigate to Customization → Dashboards. Use the same IDs that you use when uploading campaign cost data. Enter your metric variables. At the bottom of the page, click Configure tag settings. Default Metrics in Google Analytics 4. New engagement metrics. g. 1. GA4 Custom Dimensions vs. You must set up ecommerce events to populate ecommerce metrics. How to Set Up Custom Dimensions in GA4. There is a possibility to create custom dimensions (value is not a number) and custom metrics (value is a number) in Analytics Go to Configure tab and choose Custom definitions. Step 3: Now click on the ‘New audience’ button. Google Analytics 4 - Data API Features. Choose the Web platform after creating a property. 50 custom dimensions in GA4 vs 20 in UA. At the top of the screen, select the Funnel exploration template. Setting up cross-domain tracking. Metrics are quantitative measurements. Step-1: Make sure that your Google Ads account is linked to your GA4 property. Add a fixed value of “1” to let the metric increment with one with each hit / event send to Google Analytics. Using Dashboards. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. Then, select New Custom Report. The value of the index should be between 1 and 200. For example, you can. Databox has over 110 Google Analytics multi-channel funnel metrics that allow you to dig deeper into the conversion path your prospects take before becoming eventual subscribers, leads, or. Your custom Data-Driven model provides a. Tip 4: Use Them in the Query Explorer. Enable or disable enhanced event measurement. You can see them below. Learn more. This step is required in order to get the Google Ads data in your GA4 property. Add utm parameters to URL. Demographics Overview report, Age and Gender percentages. Google Analytics collects data from your websites and apps to create reports that provide insights into your business. There is also a way to have all your reporting needs, and you can connect both your Google Analytics properties (Universal Analytics and Google Analytics 4) to the Looker. Under Enhanced measurement, slide the switch On to enable all options. Google Sheets. For example: If you store the gender of signed-in users in a CRM system, you could combine this information with your Analytics data to see Pageviews by gender. If you upgrade to the enterprise version (called "New GA 360") then you will be able to create 250 custom dimensions or metrics, 100 user-scoped, and 25 product-scoped. Get clear on the events you want to track. Configure your exploration using the options described below. This guide shows you how to set up recommended events and custom events on your website using the Google tag (gtag. Custom dimensions and custom metrics in Universal Analytics are used to add information to collected data. Step 1: Open the GA4 – Google Merchandise Store demo property. For information about customizing reports by applying comparisons in Google Analytics 4, go to [GA4]. To do this, go to Admin > Custom definitions. While migrating to. Watch this video to learn how to identify important custom. I love custom metrics in Google Analytics. Get the template free. Create a user-scoped custom dimension. Visualization. Step 2: Now click on ‘Audiences’. Follow the steps below to create a landing pages report in GA4 via the exploration report template: Step-1: Login to your GA4 account and then click on the ‘ Explore ‘ tab: Step-2: Click on the ‘Blank ‘ report template: Step-3: Rename your report to ‘ Landing Pages ‘:To create a new custom metric in Google Analytics 4, go to your GA4 property view and navigate to Custom Definitions. Select the Free Form Exploration Template. Click on the ‘Free form’ template. In the legacy version of Google Analytics, a complicated setup was required to set up cross-domain tracking. This is the most common use case as it simplifies the process of getting a full funnel view of what’s happening on your site and apps. The type you should choose depends on the type of data you want to analyze. 2. For example, let us suppose 2147 people visited your website yesterday via Google organic search. Step 2: You will see the various explorations templates. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal. Working demos with actual data sent to Google Analytics. Creating either a custom dimension or metric is a two step process. This agency guide to creating, tracking, and analyzing Custom Metrics in Google Analytics 4 will show you how to make the most out of this versatile GA4 feature. Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across platforms with User-ID Reporting. Note: The ‘Purchases’ metric is similar to the ‘Transactions’ metric of Universal Analytics. Then the event count has a submenu, I have to manually select my rating_event there (can't make it default). Easier integration with the real-time API. Top Conversion Sources & Paths. Step-6: Type ‘ landing page ‘ in the search box: Step-7: Drag and drop the ‘ Landing page ‘ report just below the ‘ Pages and Screen ‘ report and then click on the ‘ Save ‘ button: Step-8: Click on ‘ Save changes to current selection ‘: Step-9: Click on the ‘ Back ‘ button on the top left-hand side:Click New audience. The following are the general syntax for Custom Dimensions. In this episode, we build custom metrics on top of our logs in Google Cloud Logging, and set up a dashboard to monitor our new metrics. Step 2: Select “Free-form” for your custom report. In Dimension name, enter a unique name for the new dimension. Bounce rate. Within Google Analytics 4, you probably noticed that they don’t provide us with those metrics any longer. Google Analytics 4 is a powerful tool, but it does require a little bit of work on the user’s end to get the data it needs and to display. For example, you can't create another audience once you create 100 of them. When you create the dimension or metric, you can either select a parameter from the list of already collected fields or enter the name of the parameter you plan to collect. The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. The dimensions and metrics are configurable repeated objects passed in the. In the row for the custom dimension or metric, click > Archive. Review Custom Dimension Metric Limits. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. Click on ‘Report Snapshot’ in the reporting menu. Click Create custom metrics. Measure. Follow the steps below to delete a custom dimension: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions. Go to Configure > Custom definitions. Bardwell summarizes: “These are all valuable insights you can use to understand how effectively you are targeting, engaging, and converting your ideal personas. Drag & Drop Filters. Migrate to Google Analytics 4, and then refer to the Google Analytics 4 properties section of this help center. A custom metric is your chance to view structured data on nearly any parameter. Starting with the following screen, fill in your business and website details until you get to “Data Collection. These metrics can be created using any standard GA4 metrics. You can enter the name of a metric or scroll through the drop-down to select a metric. Google Ads tags set the advertising cookies. The Retention overview report is a pre-made overview report that summarizes how well your website or app retains users, including the average amount of time users spend engaged on your site or app after they were first acquired and the percentage of users who return each day in their first 42 days. You will get a screen like the below image. W hen I first started querying Google Analytics data in BigQuery, I had a hard time interpreting the ‘raw’ hit-level data hiding in the ga_sessions_ export tables. You can analyze these events in your reports. You have already set up your web data stream and data is flowing into your Google Analytics property from your website. ”. Create a user-scoped custom dimension. This article is about custom dimensions and metrics in Universal Analytics. Increase employee happiness: How happy and satisfied your employees are with their jobs. Google Analytics 4 collects quite a few metrics by default, but there are times when you need something other than. Step 2: Mark the event as a conversion. First, log into Google Analytics and click the Explore tab in the left sidebar menu. Universal Analytics versus Google Analytics 4 data How to check property type About connected site tags Make the switch to Google Analytics 4. Limits & caveats You can create up to 5 calculated metrics per standard property and 50 calculated metrics. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. Include non-standard data in your reports. Update. Search Console keeps data for the last 16. Consolidate countries into sales regions. If you are not sure what custom metrics are, this video is exactly what you. You can also import Dashboard configurations from the Solutions Gallery . A metric is a number that is. To create the Landing Page report,. In this example, I am selecting the ‘Report Snaphot’ tab. Adjust the date range or. Integrate your Google Analytics data with other business applications. In the Custom dimensions tab, click Create custom dimensions. Certain dimensions and metrics found in Universal Analytics have a direct equivalent in Google Analytics 4. Include non-standard data in your reports. Step 2: register the parameter as a custom dimension in GA4. Step 2: Now click on ‘Audiences’. Starting July 1, 2023, standard UA properties stopped processing data (July 1, 2024 for UA 360 properties). Step 2: Click on ‘Add comparison’. This is not the case in Universal Analytics. Index (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. Step 2: Click on ‘ Acquisition ‘. This article is about Universal Analytics (UA) properties. 2 Set up Google Analytics. About predictive metrics. GA4 vs GA4 360 - 1) The GA4 standard refers to the standard/free version of the GA4 property. Now a day doesn’t go by when I’m not implementing or analyzing a report in search of insights based on custom metrics. They are user-defined metrics that can be tailored to measure unique characteristics of an event that are specific to your business needs. You will get a screen like below. 4. In the Create Dashboard dialog, select either Blank Canvas (no widgets) or Starter Dashboard (default set of widgets). Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. This name and description let you identify the audience in the management table. Click Admin, and navigate to the property to which you want to add custom metrics. In Google Analytics 4, custom dimensions are user-defined measures that let you track and look at specific data points about your website or app. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. While migrating to. At the bottom of the page, click Configure tag settings. Step-3: Click on the three dots menu next to the user property (aka user-scoped custom dimension) you want to delete: Step-4: Click on the ‘ Archive ‘ option: Step-5: Click on the ‘Archive’ button: Note. Step-3: Now click on. Advertising Cost vs Revenue. In Google Analytics 4, there is a new section called “explore” that allows you to construct custom reports (known as “Explorations”) and funnels using tables and graphs. Make sure you are in the correct account. Google Analytics is the best web data analytics service which provides data about all the activities done by users on websites, web apps and mobile applications. You can manage access and data restrictions at the account and property levels. It is like a parking space reserved for your custom metric. Click blue "Create custom metrics" button. Since Google Analytics 4 is kind of event-centered, this configuration makes sense and provides users with the necessary flexibility. 11. Google Analytics 4 Custom Metrics and Custom Dimensions for Organic Search Keywords Custom dimensions and metrics allow you to create reports about your users and how they interact with your site. Click.